OUR STORY

FOUNDERS JENNIFER & PRIYANKA

When you think about visiting the nail salon, what comes to mind? For us, it was long wait times, surprise price increases, harsh chemicals, and oftentimes an unsanitary environment. Through talking to friends, family, and complete strangers, we learned that most people were like us – excited by the idea of having their nails done, but not at the expense of their health.

As two people who loved sporting a fresh manicure or pedicure, we couldn’t find a nail salon in Madison that we were equally as enthusiastic about, or even one where we enjoyed spending our time. So we started brainstorming what that would actually look and feel like, and the rest is (sort of) history.

Our goal was to create an exceptional nail care experience that had everything we felt the market was missing – non-toxic services, hospital-grade safety protocols, kickass customer service, and ample opportunities for creative expression. Along the journey, we learned about the many benefits of waterless manicures and pedicures, and decided to implement this practice as part of our core values. We believe it’s just one more step in the right direction of clean beauty and environmental friendliness.

Born out of frustration with the current nail salon market, Laquerus exists to provide a manicuring and pedicuring experience that’s simply stress-free. Our artists are inclusive and welcoming, our services are healthier and safer, and managing appointments is straight-up easy. We’ve done the legwork for you – by testing the products, reading the labels, and researching the brands and techniques – so you can just relax and have fun.

Laquerus has been voted one of Madison’s Best Nail Salons of 2020 and 2021.

 

A Note from the Founders

As many of you know, the last two years have been a difficult time for everyone, and we are no exception. We’ve struggled with the same obstacles and frustrations faced by similar businesses across the country, as well as experienced personal challenges.
 
Overcoming these complications has not been easy. And while we’ve come very far, we have recently concluded that it is not sustainable for Laquerus to continue operating in the long term.
 
Fortunately, this announcement is a bittersweet one, as we have found a creative solution for our studio space and a strong recommendation for your new non-toxic nail care destination.

 

On February 12, 2022, Laquerus will officially close its doors. It will reopen later this spring as Aspire Nail Institute, under the ownership of Traci Dalsin, Owner and Developer of PROSE Nails – Wisconsin.

 

We want to express our utmost gratitude to all of you for supporting us in our entrepreneurial journey these last 3.5 years.
 
Although we wish we could have grown Laquerus into a more prominent leader in non-toxic nail care, we are happy to leave you in the trusting hands of a company that is doing just that. 
 
Thank you for allowing us the chance to serve you.